Torna in HomePage

#sapevatelo

#sapevatelo
Glossario per i professionisti del turismo

Above The Line (ATL) – Acceleratore – Accessibilità – Adoption Curve – Aggregatore – Albergo Diffuso – Amazonisation – Anchor Text – Apprezzamento – Average Room Rate (ARR) – Backpacker – Banda larga – Bannare – Bed and Blessing – Below The Line (BTL) – Best Available Rate – Best Redemption Ability – Black Hat – Black List – Bleisure – Blitzscaling – Blu Ocean Strategy – Bookmarking – Boutique Hotel – Braggies – Brand Ambassador – Brand Reputation – Break Even Point (Punto di Pareggio) – Business Plan – Buzz Marketing – Call to Action – Cannibalizzazione – Capital Expenditure – Cash Flow – Channel Manager – Club di Prodotto – Cluster – Compliance – Cost Saving – CRM – Cross Selling – Customer Journey – Customer Retention – Differenziazione – Double-deck Aircraft – Due Diligence – Dry Lease – Dynamic Packaging – Dynamic Pricing – Ebitda – Engagement – Founders – Flaming – Float Out – Focalizzazione – Fully Flat Seats – Gamification – Geolocalizzazione – Greenwashing – Handling – Housekeeping – Hub & Spoke – Impression – Inbound Marketing – Incentive House – Indicizzazione – Interlinea – Internet of Things (IoT) – Keyword Advertising – Landing Page – Leadership di Costo – Length of Stay (LOS – ALOS) – Lifecasting – Light Ticketing – LOHAS – Look-to-book Ratio – Loyalty – Lurker – Luxury Traveller Tribes – Marketing Virale – Mashup – Metasearch – Matrice di Ansoff – Minusvalenza (capital loss) – Momentary Marketing – Narrow Body – Native Advertising – Next is Adulting – Out of Home Advertising – Outsourcing – Paid Link – Pay Per Click (PPC) – Parity Rate – Pest Analysis – Phablet – Plusvalenza (capital gain) – Premium Price – Problem Solving – Procurement – Prosumer – Query – Rack Rate – Reach – Responsible Business – Retail Community – Retargeting (Remarketing) – Return on Equity (ROE) – Return on Investment (ROI) – Revenue Management – RevPAR – Royalty – Scaleup – Seat PitchSEM (Search Engine Marketing) – Selfness – Self Tagging – Sentiment – Single-aisle Aircraft -Smart Data – Smurfing – Sponsorship Management – Splittare – STL – Sistemi Turistici Locali – Swot Analysis – Target Price – Tasso di Conversione (Conversion Rate) – Tasso di Crescita Annuale Composto (Compounded Average Growth Rate) – Testo Alt – Tool – Traveller Centricity – Turismo Accessibile – Turismo Responsabile – Turismo Sostenibile – Unbundling – Untrending – Up-selling – Usabilità – Vendor – Video of Everything – Wearable – Web Analytics – Webinar – Wet Lease – White Label – Whitelist Email – Wide Body Aircraft – Widget – Word of Mouth